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ABOUT US
Shenzhen Dafuhao industrial development limited company is established in spring 1992. It is a big furniture company incorporated with all design, production and sales. The headquarters is located in Shenzhen, China. Shenzhen is the earliest and most successful special economic zone in China, which was first pioneered by MR.Xiaoping Deng, who was the leader of reforming and opening chinese economy. Shenzhen is at the coast of beautiful South China Sea, and is next to Hong Kong, which are making it to be one of the most active and fastest growing cities. Since the company was found, it has gained very high reputation in the industry through our outstanding achievement and strong sense of social responsibility. Our company is the vice-chairman of China Furniture Association, Guangdong Furniture Association and Shenzhen Industry and Economy League, and it also administrative vice-chairman of Shenzhen Furniture Association. Our company is a civil enterprise in the shareholder system. It is in charged by the chief manager who is led by the board of directors. Board of directors is responsible for some major decision-making and to examine the management staff. The chief manager is responsible for corporate operation and management. Specialist consultant committee is the company decision-making consulting agency, and it is constituted by experts in strategy finance and technology. They play a crucial role in the decision-making process of the company.

Our company insists in initiative design and independent development. We increasingly expand the development in new products and spend all effort in promoting new materials, new technology and new craftworks in the furniture industry. Our company has a Research and Development Center (R&D), which rated at the top three of furniture industry in China. The Research and Development Centre has its own product design studio, craftwork research laboratory and material research laboratory. Now there are about 60 researchers, and 32 of them are designers, 20 craftwork engineers and 10 material engineers. Most of them are very professional and have rich work experience in the industry. We insist that new idea of exploration, excellent research system, and outstanding innovative technologists guarantee the inexhaustible innovation capability of our company. Until now, our products have received approximately 1,000 patents in applied new-style model and external design from State Intellectual Property Office. Our company is the member of the National Standard establishment - GB:18584-2001: Limit of Harmful Substance of Interior Design and Decoration Wood Materials, and also the editor of Light Industry Standard - QB/T1952.1-2002 Soft Furniture.Sofa.

We have 100,000 m2 production factories, and the biggest production line of automatic board furniture in Asia. They can produce furniture series of bedroom suite, living room, dinning room, reading room and so on. We highly regard the quality of our product and established an excellent quality management system. We are the first company in furniture industry, which past ISO9001 International Quality System Certification. We always keep our promise which to ‘offer a better furniture life to more people’ and build our brand aiming at ‘Science and Technology, health and care’. At present, we have two big brands ‘Fuzhidao’ and ‘Fuzhidao. No1 puppy’. Under the two brands there are many sub-brands, such as crystal coral, Rosewood, Red peach, Oubao, Fashion North Europe, Blue Mountain, Mocha, Shabilee, No.1. puppy, which satisfy different customer personality with different design. ‘Fuzhidao furniture’ was awarded ‘China Famous Brand’ by China powerful institution in September 2006.

By exerting a long-term and continuous effort, our company established a high quality market network. By now, Dafuhao has more than a thousand brand stores in mainland China, scattered in every province and district. In the recent years, based on the national and international advance marketing experience, our company developed a brand new commercialized packaging model – CP system by repeat research and experiments, such that the sales of ‘Fuzhidao’ brand increased enormously. While actively developing the national marketing, our company also seeks to exploit the international markets. We have export to continents and countries such as North America, Europe, Japan, Russia, Middle East, South East Asia etc.

Our company has 1,800 employees, who are the most valuable resource of the company. Among them some are senior management staff and technicians. Some are fresh graduates from university and countryside intelligent youth. They work in different departments, for example management, research and development, production, operation and sales, logistics and so on. The company not only provided them employment, but also the opportunity to develop their personal ability. We have excellent health and safety facilities around offices, factories, and relevant sites. The company also provides facilities include physical training, reading, refectory and entertainment. We have appropriate reward system and excellent training programs. Employees who have great achievement will be rewarded physically and spiritually and promoted. Employees can join any sort of training program to satisfy their desire in learning. Many youth have become the backbone of the company through the company’s training program and some even developed to a specialist in the industry.

At the time when seeking self-development, Dafuhao still fulfills the responsibility to the local community and society. Our company proactively develops new material, new technology and new craftwork to ensure our products meet the requirement of National Environmental Code and China national and international Environmental Standard, and constantly follows the rule of environmental friendly product. At present, the environment conservation level of our product stands in the top three in the industry, and was awarded the Environmental Certification by China Quality Certification Centre. We also make the reduction of energy consumption as an important guideline into management level. Thus we achieved successful result and the recognition of government and social groups.